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Peter Bartsch — Curriculum Vitae

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  • Thios: Idea to Market
  • Deere: Common UX
  • Deere: Consistent Nav
  • FourKites: Tracking
  • FourKites: Driver
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  • Resume
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  • Thios: Idea to Market
  • Deere: Common UX
  • Deere: Consistent Nav
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  • FourKites: Driver
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CURRICULUM VITAE

PETER BARTSCH

Product Designer crafting enterprise design systems that enable $3.8B revenue. 15 years hands-on: research, prototyping, and systematic design from $3M startups to $38B enterprises. 34% engagement gains, 16% fewer support tickets, 45% faster dev handoffs. Built teams (1→10) along the way.

CURRICULUM VITAE

PETER BARTSCH

Product designer specializing in enterprise design systems and complex data products. 15 years hands-on work—from solo IC at $3M startup to senior designer at $38B enterprise. Research, prototyping, systematic design, and occasional team building.

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PDFRESUME

PDFPORTFOLIO

CASE STUDIES

PDFTHIOS: IDEA TO MARKET

PDFDEERE: COMMON UX

PDFDEERE: CONSISTENT NAV

PDFFOURKITES: TRACKING

PDFFOURKITES: DRIVER

 

 

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Peter Bartsch
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PETER BARTSCH

Product & UX Designer

Design Systems • Research & Prototyping • $3.8B Revenue Impact

Figma RESUME + CASE STUDIES

FEATURED WORK

Thios Project

THIOS: IDEA TO MARKET

0→1 Product Ecosystem • Open-Source Hardware Platform

View Case Study →
Deere Common UX

DEERE: COMMON UX

Enterprise Design System • 40+ Teams • 45% Faster Handoffs

View Case Study →
Deere Consistent Nav

DEERE: CONSISTENT NAV

Unified Navigation • 8 Product Lines • 500K+ Users

View Case Study →
FourKites Tracking

FOURKITES: TRACKING

Real-Time Control Tower • 10M+ Daily Events • 30+ Fortune 2000

View Case Study →
FourKites Driver

FOURKITES: DRIVER

Mobile Driver App • Predictive Analytics • 41% Retention Increase

View Case Study →
PROFESSIONAL EXPERIENCE
2024-Pres Founder & Lead Designer Thios + Co
  • Designed 0→1 product ecosystem: 5 modular shelter variants with CAD models, physical prototype, web platform, and multi-tier business model
  • Launched first revenue product: 200+ page build guide targeting 2,000 early customers with lifetime updates
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2020-2024 Senior Lead UX; Digital Customer Experience John Deere
  • Redesigned license management system (500K+ users, 12 languages)—34% engagement increase, 16% fewer support tickets, enabling $3.8B subscription revenue
  • Established enterprise design system in Figma for 40+ teams globally, reducing design-to-dev handoff time 45%
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2017-2020 Lead UX / Manager FourKites
  • Designed real-time supply chain control tower processing 10M+ daily events for 30+ Fortune 2000 companies—became flagship product driving 3x customer expansion
  • Scaled design team from 1 to 10 across Chicago and Chennai while establishing hiring framework and component library (65% fewer inconsistencies)
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2014-2017 Senior UX + Agile Lead (Consultant) MavenWave Partners
2012-2014 Product Marketing Manager Nokia (HERE Maps)
2008-2012 Product Manager Gogo Inflight Wi-Fi
2001-2024 Director How Weird Street Faire

SKILLS & TOOLS

Design Leadership: Enterprise Design Systems • Cross-functional Team Building • Design Operations • Information Architecture • Data Visualization • Accessibility (WCAG 2.1)

Research & Strategy: User Research • Usability Testing • Journey Mapping • Design Sprints • Lean UX • Agile/Scrum

Tools: Figma • Figma Make • Adobe Creative Suite • CAD/3D (OnShape) • HTML/CSS • AI Tools (Claude, Cursor) • Prototyping • AI-Augmented Workflows • AI-Integrated Design

 

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Thios

Founder & Lead Designer

Aug 2024 - Present

Open-source modular shelter system that transforms parking spaces into productive environments—from saunas to urban farms.

  • Designed and built complete product ecosystem from 0→1: 5 modular shelter variants with full CAD/3D models (OnShape), physical working prototype, web platform, and multi-tier business model—leveraging AI tools (Claude, Cursor) as technical co-founder to accelerate development across design, engineering, and strategy
  • Launched first revenue-generating product: Whole Thiosphere Handbook—200+ page build guide with architectural drawings, cut lists, and assembly instructions, targeting 2,000 early customers with lifetime updates
  • Created open-source hardware platform (CERN OHL v2) with standardized modular components for local manufacturing, enabling worldwide community building and customization
  • Applied AI-augmented workflows across entire development cycle—concept validation, CAD modeling, web development, technical documentation—demonstrating practical AI integration as force multiplier for product development
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John Deere

Senior Lead UX; Digital Customer Experience

Aug 2020 - Jul 2024

Led UX modernization across enterprise digital products serving agricultural, construction, and forestry markets globally. Embedded with product teams to establish design standards and drive subscription revenue growth.

  • Redesigned 20-year-old license management system serving 500K+ users across 12 languages, increasing authenticated engagement 34% and reducing support tickets 16%—enabling $3.8B in subscription revenue from Automation and AI services
  • Created unified account and navigation framework deployed across all digital touchpoints (web, mobile, embedded) for 8 product lines—consolidated fragmented experiences into single customer view with equipment data, improving dealer support efficiency 28%
  • Established enterprise design system in Figma spanning 6 brands and 40+ product teams globally, reducing design-to-development handoff time 45% through standardized components and documentation
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FourKites

Lead UX / Manager

Jan 2017 - Jan 2020

Employee #28 at supply chain visibility startup during hypergrowth ($3M to $100M ARR). Built and led design function from founding designer to 10-person global team.

  • Designed real-time supply chain control tower processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson Foods)—became company's flagship product driving 3x customer expansion
  • Led predictive analytics dashboard that identified shipment delays 6-12 hours earlier than competitors, increasing customer retention 41% and expanding average contract value $120K annually
  • Scaled design team from 1 to 10 across Chicago and Chennai offices while establishing hiring framework, design operations, and component library that reduced design inconsistencies 65%
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MavenWave Partners

Senior UX + Agile Lead (Consultant)

Jan 2014 - Jan 2017

Led UX and Agile transformation for Fortune 500 digital products across healthcare and pharmaceutical sectors.

  • Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs—improved medication adherence tracking and reduced hospital readmissions 12% through simplified workflows
  • Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually—created company's first patient-facing product, reducing fulfillment errors 15% through improved drug interaction warnings and onboarding
  • Established Lean UX and Agile practices across client engagements while mentoring junior designers and leading cross-functional design sprints
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Nokia / HERE Maps

Product Marketing Manager

August 2012 - January 2014

  • Led UX integration of acquired Trapster app, improving onboarding completion 33%
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Gogo Inflight Internet

Product Manager

April 2008 - August 2012

  • Launched connectivity services across 6 major airlines; developed sponsored flight tracker generating recurring revenue streams
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How Weird Street Faire

Member, Board of Directors

May 2001 - November 2024

  • Member of Board of Directors for 501.c.3 Non-Profit, in good starting with both state and federal for over 20 years
  • Donated proceeds for local SF based womens shelter and STEM educational center in Vallejo, CA
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Dig the Pixels / D7TV.com

Founder / Principal Designer

August 2004 - April 2008

  • Awarded Best Designed Site at Drupalcon 2008 Boston
  • Featured in TechCrunch as "The Next MTV for Mobile Content"
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Cognistar.com

Co-Founder

June 2000 - August 2004

  • Built digital production and UX for legal education startup; raised $3M, achieved $2M+ annual revenue before acquisition
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SkyMall.com

Title

August 1998 - March 2000

  • Spearheaded DVD catalog production and distribution
  • Created detailed 3D product models for DVD-ROM integration
  • Enhanced digital shopping experience through interactive content
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tronicmedia

Founder

August 1997 - December 1998

  • Provided custom web development and hosting solutions
  • Specialized in creating animated 3D GIFs for early web applications
  • Managed client relationships and project deliverables
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Life Fitness

Interactive Specialist

August 1994 - March 1997

  • Developed and tested Exertainment Systems prototypes
  • Created and launched first lifefitness.com website
  • Demonstrated products at major events including MTV Beach House and CES
  • Collaborated with production team on system optimization
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A.S.U.

B.A. Humanities

August 1989 - May 1993

  • Focus on Architectual Theory
  • (and vert ramp skateboarding)
  • Minor in snowboarding
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School of the Art Institute of Chicago

Student@large

September 1987 - June 1989

  • Oil Painting
  • Copper Sculpture
  • Neon
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F. A. Skates

Title

August 1985 - March 1988

  • Founded and operated independent skateboard retail business
  • Managed inventory, sales, and customer service
  • Built local skateboarding community through events and promotions
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Burton Chill Foundation

Title

November 2000 - March 2002

  • Instructed underserved high school students at Wachusett Mountain, MA
  • Taught snowboarding fundamentals to ~70 students per season
  • Participated in youth mentorship and development program
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© 2025 Peter Bartsch